We’ve reached a significant milestone of $1 million in annual recurring revenue (ARR) with Plausible Analytics, a simple, lightweight, open source and privacy-friendly alternative to Google Analytics.
We’re a completely independent, self-funded and bootstrapped team of four. We’re intentionally small, profitable and sustainable. More than 7,000 paying subscribers trust us, and we’re actively counting stats on more than 50,000 websites with more than a billion monthly page views.
We’ve never paid to advertise for Plausible. Our growth comes organically from word of mouth.
It’s time to reflect on how we got to where we are. This post summarizes how we built a $1M ARR open source SaaS.
Keeping a product open source and commercial is all about finding the "convenience" factor.