Tourism New Zealand is shifting its sights to the long-term recovery of international tourism here, after a focus on domestic marketing due to disruption from the pandemic.
The organisation branched into domestic marketing in 2020 when international tourists were cut off. And while its staff expected to continue to market domestically, they would widen their scope this year.
Tourism NZ chief executive René de Monchy said international tourism was bouncing back quicker than expected.
Optimistic news atleast. Still no one discussing what New Zealand would do without ongoing tourism. If things keep up, it is not going to be cheap to fly to Middle-earth in the near future.