Of course Facebook’s business is selling your content in order to sell ads. That’s it, nothing more. But as a tool of state control of the public mind plus surveillance, it is extremely useful to state actors. And in the last three years, it has served this purpose very well. The platform is not dead, contrary to what seemed true, but rather directed toward a particular purpose. It’s not just selling ads. It’s selling an anodyne impression of a neutered public mind.
To be sure, if some website offered a deal to users – you post pics of lunch, cats, and flowers, and we give you ads – and it worked, fine. That’s normal terms of use. That’s not what is going on. Via explicit and implicit pressure, combined with irresponsible management, Facebook turned over its entire business model to government to deploy on behalf of regime interests. The customers and stockholders were the victims.
With endless nudging, 24/7, big tech social media is dead in the water.